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Sonic branding by Volotom
What if people could recognize your brand with their eyes closed?
A distinctive sonic identity turns music into a strategic brand asset.
Volotom creates custom sonic identities, original brand music and long-term content strategies that help companies become more recognizable, memorable and distinctive. Every sound is created specifically for the brand.
Strategy · Original music · Year-round activation
The next layer of your brand
Your brand already has a look? Give it a sound.
Your logo, colours, typography, voice and creative direction already work together as a system. Sound can become part of that same system, building recognition before a word is read or a logo appears.
A clear sonic identity gives campaigns, social content, video, events and physical environments a consistent emotional signature.
For companies already investing in brand and customer experience, sound is an opportunity to become more distinctive in every channel.
A three-part brand system
From sonic direction to a sound your audience knows.
01
Strategy · Sonic direction
Define the sound
Before creating your brand’s music, define the world it should live in.
We translate your positioning, audience and personality into a clear musical direction, mood, energy, genre, tempo, atmosphere, emotional tone, cultural references and influences.
A shared creative language
Give stakeholders and creative partners a precise vocabulary for what the brand should sound and feel like.
A curated brand playlist
Use musical references strategically to align customer experience, campaigns, locations, events, video and internal culture.
02
Original music · Created exclusively for you
Create your own sound
Original music built around your brand, created for you from the ground up.
Every sonic identity, branded track, jingle, sonic signature or campaign song is developed specifically for your company, its audience, personality, positioning, objectives, market and real-world applications.
Create your sound →
03
Annual content partnership
Put your sound to work
Activate your sonic identity across the content, campaigns and moments that shape your brand throughout the year.
A sonic identity creates the most value when it is used consistently, strategically and intentionally. Volotom becomes an ongoing creative and communications partner, helping your sound live across campaigns, launches, social content, PR, events, sponsorships and internal communications.
Strategic content
Copywriting, campaign concepts, brand storytelling, content planning and communications support.
Creative activation
Audio and video concepts, creative direction, seasonal ideas and new ways to deploy your sonic assets.
Jacob Brunette-SavardFounder & Creative Director, Sonic Identity
Where music meets communications
A career built at the intersection of music, brands and markets.
Jacob brings together the instincts of a professional songwriter and music maker with the perspective of a senior communications, marketing and brand-development strategist.
15+ years · Communications, marketing, PR and brand strategy
As a consultant, communications and marketing specialist, copywriter and brand-development strategist, Jacob helps organizations clarify who they are, strengthen how they show up and communicate with greater impact.
Trusted by companies operating at scale
His current work includes supporting multiple billion-dollar companies with branding, marketing and public relations, as well as helping American companies establish themselves in Canada and Quebec and helping Quebec and Canadian companies expand internationally.
25+ years · Professional songwriting and music creation
His musical career includes a number-one hit on commercial radio in Quebec in 2022 and music used as the television jingle for Chef Oli vire champêtre across two seasons.
Strategy leads. Technology supports.
AI strengthens research, ideation, prototyping, iteration and production efficiency. The value comes from experienced judgement, cultural understanding, creative direction and a clear grasp of what makes brands, and music, connect.
Built for established brands
For companies ready to become more recognizable in their category.
Designed for medium-sized and large companies already investing in brand, advertising, content, video, events, sponsorships and customer experience.
Je suis en paix
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Poussière d’autoroute
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Vagues de béton
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Là où on va
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Forêt Zen
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Sonic Business Card
Volotom Tome 1
Twelve original tracks created to show how sound can shape a mood, express a personality and give a brand its own atmosphere. Listen to it, share it with your team and take the conversation with you.
Listening and sharing are encouraged. Commercial use requires written authorization from Volotom.
One sound. Many moments.
A recognizable audio signature wherever your brand shows up.
From digital content to live environments01
Advertising and campaign creative
02
Social media, video and branded content
03
Launches, events and sponsorships
04
Physical locations and customer experience
05
PR, executive and internal communications
06
Seasonal campaigns and long-term storytelling
Built around the mandate
The right scope starts with the right conversation.
Investment is shaped by your objectives, usage, channels, locations, exclusivity, campaign scope, required versions, duration, ongoing content needs and level of strategic support. We begin by understanding what the sound needs to do for your brand.
Three ways to build your sound
Choose the right starting point for your brand.
Begin with musical direction, create a proprietary sonic asset, or build an annual system for putting it to work.
Curated brand soundtrack
Define the musical world of your brand with a strategically curated playlist for customer environments, events, campaigns, content and internal culture.
- Musical direction and references
- Mood, energy and audience alignment
- A curated playlist for priority touchpoints
Custom sonic logo
Create an original, proprietary sonic signature designed to make your company recognizable in seconds, with versions for the channels where it will live.
- Original composition
- Main signature and short identifiers
- Adaptations for video, social, advertising and events
Annual strategic partnership
Turn your sound into a living part of the brand with year-round content strategy, creative direction and activation across campaigns, launches and communications.
- Annual content and campaign roadmap
- Copy, concepts, storytelling and production direction
- Ongoing use and evolution of sonic assets
Start the conversation
Let’s create a sound that could only belong to your brand.
Tell us about your company, the feeling you want to create and where you want your sound to live.
Let’s create your sound